Newsletters are an important part of how you keep in touch with your audience and draw attention to whatever it is you have going on, whether you’re running a promotion, launching a new product or just periodically reminding your base that you exist.
Most mailing list management programs (Mailchimp and Constant Contact, for instance) have pre-designed templates that allow just about anyone to create a newsletter and send it, but the result generally takes on a generic, antiquated and cramped feel. How many terrible looking newsletters have you had the displeasure of looking at over the years? I’m guessing quite a few, and you probably stopped opening them before finally unsubscribing so that they ceased barraging your inbox.
Having a professional designer create custom templates for you increases the likelihood that your newsletter will be read, and that it will be opened again the next time someone sees an email from you. It increases conversions rates (sales, social media interaction, visiting your website, etc.) and creates a strong, favorable brand impression. For these reasons and more, getting your newsletter designed by FORM & FUNCTION more than pays for itself. Plus, you can write it off as a business expense.
You can have FORM & FUNCTION design your newsletter(s) as a stand alone service or in conjunction with website design. Whether you have us build for you or not, we’ll brand your newsletter template to your existing site in order to maintain consistency in your online presentation. This is important for generating brand awareness, which begets brand loyalty. One thing is guaranteed regardless, your newsletter will look great and it’ll create the impression you want in your audience.